The importance of email germany whatsapp number data marketing is hard to ignore. With its potential 4400% ROI, this tactic requires close attention, tweaking, and polishing. To build a comprehensive email marketing strategy, you need to focus on KPIs and metrics. They can help you set goals, evaluate your progress, and achieve the highest return on investment possible for your industry.
While some email marketing strategies can be winged, others require serious planning. Even if your current tactics seem to be working out fine, you may be overlooking important aspects. To make sure the entire marketing campaign is under control, you need to determine the main email marketing campaign KPIs.
What is a KPI?
Key Performance machine learning in digital marketing Indicators are a set of metrics that measure your performance against your goals. They show what you need to improve in order to achieve the main objectives. In marketing, these can be both marketing and business goals.
KPIs also measure the performance on your way to achieving goals. At each step of your marketing campaign, you can check back with KPIs and see how well you are doing.
KPIs are especially important in marketing because even such efficient tactics as email marketing don’t always provide visible results immediately. Before you start seeing lead generation, conversion, and retention results, KPIs can show if the campaign is going in the right.
KPIs are also an integral part of SMART (Specific, Measurable, Achievable, Relevant, and Timely) goal-setting framework.
Email Delivery Rate
You can have a lack data truly huge subscriber list. However, it doesn’t mean that all your emails are delivered to each recipient. If you don’t know how many emails were delivered and how many didn’t reach their destination, it’s nearly impossible to measure your email marketing goals.
You could be sending a message to 10,000 leads but delivering only 5,000 of them. So if 500 of them convert, you think that you have a 5% conversion rate when in reality, it’s 10%.
A misunderstanding of the email delivery rate affects the rest of your metrics and hinders your email marketing efforts tremendously.
You also need to know the delivery rate in order to understand if there is a sudden change in email deliverability.