Email marketing is a canada whatsapp number data highly efficient element of digital marketing. With the right approach, it’s possible to achieve an ROI of 3,800% and higher. Different email marketing tactics can be used to meet business goals. Whatever other elements your digital marketing campaign contains, email should be one of them.
SaaS companies need to implement the right email marketing tactics to convert customers and retain their existing clients. An email is an excellent marketing channel since it allows you to personalize your messages. Meanwhile, your target audience is more likely to trust a well-designed personalized email than they would a catchy ad.
Let’s take a closer look at how to build a solid SaaS email marketing campaign.
Choose the Right Time
The key to achieving valuable insights for marketing in 2024: trends for the next year the best effect with your email marketing campaigns is sending messages at the right time. Many studies have been done to figure out which day of the week and time of the day are optimal for sending promotional emails.
The best time to send an email is 10 a.m. or 11 a.m. At that time, the majority of people already had their coffee and finished sorting their inboxes.
Another time to consider is between 8 p.m. and midnight. During this time, your recipients are likely to check their inboxes before going to bed. However, if you send an email after they are asleep, it could get lost among other tasks early in the morning.
While it can be efficient to send emails in the morning and in the evening, there is a catch. The information about the best email sending time is easy to find online.
Send One Email per Day
You may have a lack data huge variety of content and an impressive number of promotions to share with your customers. However, bombarding your subscribers with emails is a bad tactic. People are already overwhelmed by numerous emails from different companies. If you keep sending several messages a day, they may end up in spam.
Even if you have a large volume of information to share with your customers, don’t send more than one email per day. If you can’t offer anything exceptional daily, you can send one message per week.
If you are a daily sender, consider alternating your content. For example, you could be sending promotional emails one day and educational messages the next. The goal is to keep the customers interested without overwhelming them with salesy behavior.