The tool is needed to implement the product promotion and sales strategy. With its help, you will interact with the target audience and build long-term relationships.
To implement direct marketing, you will need:
- contact base – information about your potential and real clients. In addition to personal data, it is necessary to find out the preferences, interests of the audience, activity on the site, statistics of purchases and communication with company representatives.
- trade offer – your appeal to the client with specific advantages and benefits – discounts, promotions, promo codes, personal preferential tariff.
- Communication channels are appropriate ways of interacting with consumers.
Direct Marketing Channels: How to Communicate with Consumers
For successful communication, you need to choose the right channel of communication with the audience. For example, for companies in the cambodia phone number list B2B segment (from English business-to-buisness – “business for business”). Direct Marketing not only email correspondence is relevant, but also personal interaction at exhibitions.
You can interact with potential buyers through:
- personal meetings – presentations, exhibitions, direct sales at retail outlets;
- catalogs.
- Television – Sales through direct response marketing. Viewers call a given phone number to buy a product at the best price.
- telephone – organizing work with clients through a call center.
- Internet mailings, notifications and product recommendation feeds on the website, application collection forms.
When determining a communication channel with a consumer, consider its specifics, your budget, and the stage of the sales funnel at which the client is located.
Direct Marketing Organization
Direct marketing starts with setting a goal. Determine who you will interact with and why, what result you plan to achieve. Set achievable and measurable goals. Example : increase store sales by 10% over the next month by installing a chatbot and pop-up message service.
To ensure that organizing work with consumers does not cause difficulties, follow the sequence of steps.
More: also ask your audience questions in posts
Step 1: Audience Data Collection
Personalization is the main difference of direct marketing. So start with creating a database of applications. Use all possible methods of obtaining contacts:
- forms on the site,
- customer loyalty program,
- gifts and bonuses,
- newsletter subscriptions,
- questionnaires.
For the first communication, material data it is enough to know the user’s name, phone number, and email address. Other information will accumulate as the communication progresses.
Advice. Have you decided to work with clients using the direct marketing principle? Install programs for managing communications and business processes. They will help process requests and simplify work with databases.