Naturally, contactless commerce exceeds the e-commerce realm to encompass the in-store experience as well. Truth be told, the aim of contactless commerce is to provide a frictionless shopping experience across all buying channels, be they a physical store, an app, or a website. This omnichannel nature of contactless commerce calls for a new approach to how brands sell, which can only come from a combination of next-generation technologies.
Sounds too vague? Don’t worry. Contactless commerce is already starting to emerge across retailers in what feels like a taste of things to come. Here’s what that looks like.
A Tech-led Experience
The idea of contactless commerce necessarily country email list relies on new technologies to become a reality. You already know the usual suspects: machine learning, computer vision, big data analytics, augmented reality, sensors, beacons, and robots. Through a smart combination of these and other technologies, businesses can completely revamp their shopping experiences and reimagine how they sell—without the need for contact.
Take Amazon Go as a clear example of contactless commerce. One of the most widely known contactless shopping experiences in the world, this smart store relies on sensors and computer vision to offer a Just Walk Out experience. You probably have seen the video already: Customers enter the store, pick up the items they want, put them in their carts, and walk out. All of the items are automatically scanned and the total price is instantly charged to the customer’s account.
Redefining Retail
One of the things that defines online insights for sales success at outbound shopping is how visual the experience actually is. When buying things online, customers only have the possibility to see photos, watch videos, and read descriptions about the products that interest them. Possibilities aren’t that limited in physical stores, as clients can touch, grab, and smell what they are buying. Can contactless commerce reproduce that?
Not yet, but researchers are aiming for it. Digital olfactory solutions are trying to transmit aromas over the internet while radically innovative systems like the lickable screen want to help with taste transmission. While these are just brazil data research projects, they show that there are innovators wanting to push the boundaries of what tech can do, especially for the retail industry. Imagine being able to taste a beverage or smell a perfume right from your smartphone before purchasing it!
Retailers are also trying to leverage new technologies to offer new ways for consumers to interact with their stores. For instance, there are kiosks that are trying to answer questions about products and services without forcing clients to go through lengthy menus or write questions down. They do so by using voice-enabled AI systems, which can even interpret vocal tones, pitch, and timbre to provide context-appropriate answers.