Also, when promoting a resource in several countries at once, it makes sense to make its regional version. Due to this, potential clients will find the site in search results faster. In addition, for successful ranking in each region, a country needs to be geo-referenced to the domain by assigning an indicator. It looks like this : domain.com/de-ch/, domain.com/de-at/, domain.com/de-de/. Each version of the domain must be registered in Google Webmaster as a separate resource, and the folders must be assigned the required regions. For sites with identical content with several language versions, the alternate and hreflang attributes must be specified in the code.
Due to them, search engines provide relevant versions in search query results.
And during the indexing process, pages japan phone number library are not glued together. You also need to strengthen the link profile, start promoting the site to Europe in social networks, work with the content, adapting it to European search engines. These and other manipulations are quite expensive. But due to the large traffic from the search, with proper optimization, they pay off many times over. Difficulties in promoting a website in European GEOs When promoting a resource in European countries, the main “pain” of specialists is content, links and understanding the mentality of a particular country.
Read also Who and why might need subdomain promotion.
The following tasks will help you reduce the difficulties of promotion to zero: Creating a target audience portrait. Calculation of competitors (both direct and indirect). Determining the level of optimization of the internal pages of the resource. Identifying the site’s weaknesses. Developing a plan for implementing growth points. Compilation of a broad semantic core, selection of relevant keywords for search engines. Conducting a technical audit, correcting errors that prevent the resource from taking the top positions according to an annual survey conducted by in search results.
Carrying out internal optimization.
Cross-linking, implementation of micro-markup, development of meta tags, etc.). In order to create a proposal that meets demand, it is necessary buying house b to conduct a commercial analysis. The set of measures includes an analysis of: features of the mentality and culture of potential clients; target audience; regional demand. competitors. By the way, by studying competing organizations that entered the market earlier, you can gain a lot of useful information. For example, find out the volume of demand for products on the European market, study the “tricks” of organizing sales and much more.