Company reputation on the Internet: what is it and why is it needed

A company’s reputation is the emotions and impressions that arise in customers and buyers when interacting with a brand. Together, consumers’ emotions and impressions form their attitude toward the company.

But one mistake — and the company’s reputation will be ruined. It is enough to provide poor quality service or not to show due politeness. The buyer, without thinking, will go to competitors if his expectations are not met. Even if he has interacted with the brand for a long time, recommended it to his friends, left good reviews on the Internet.

In recent years, the focus of companies has shifted to online sales. It is important to manage reputation on the Internet – track information on the Internet ( reviews, comments, ratings, mentions in the media, etc. ), work with negativity, improve services and products, etc.

Before buying or ordering something from a company, a person will study all the information about it on the Internet, the opinions of former customers, and comments on review sites.

• If a company has a good reputation, then the likelihood of a purchase is high.
• If a company has negative reviews, then a person will have doubts about its reputation.

A company’s reputation on the Internet is people’s attitude towards the company, which is formed on the basis of reviews, mentions in the media, and the quality of online sales.

What is the difference between reputation and image?

Very often people confuse 2 concepts – ” reputation ” and ” image ” of the company. What is the difference between them?

If reputation is the attitude towards a company, then image is the image of the company.

• Reputation comes naturally. Sometimes companies can’t even influence it, it all depends on the behavior of buyers.
• Professionals often work on the image – marketers, PR specialists, creative managers and producers. The image is a picture on the brand’s packaging. It attracts people first and foremost and intrigues: “what’s inside?”