Click through rate is the greece whatsapp number data percentage of recipients who clicked on one (or more) link in your email message.
Formula: (Total clicks/ the number of delivered emails) x 100. For example, out of 5,000 delivered emails, you get 100 clicks. 100/5,000×100 = 2. You have a 2% click through rate.
The click through rate allows you to see how well each email you send is performing. It can also help you see how your email marketing campaign changes over time. Does the CTR go up? You must be doing something right. Is it going down? You need to check your deliverability rate, email list hygiene, content, and more.
You can also use the click through rate to evaluate the results of your a/b testing efforts. You can check which email design or content stimulates the CTR.
Open Rate
When studying your open rate, one of the biggest challenges for marketing management in 2024
you need to check how many images the message includes. Your email is only considered open when images inside it are also opened. However, if the recipient has an image blocker enabled, the email won’t be considered opened even if it was viewed.
Formula: (Number of opened emails/number of emails sent) x100
According to Campaign Monitor, the average open rate in 2020 was 18%. A good open rate can be anything between 10% and 30% depending on the industry.
Pro tip: While optimizing your open rates is important, you shouldn’t look solely at this indicator. In tandem with the click through rate, this metric can give you a much better insight.
Even though you need to track your open rate closely, it’s hardly the most important metric to base your decision on.
Conversion Rate
Another highly important lack data email marketing metric is the conversion rate. It shows you exactly how many email recipients opened your emails, read them, and made a decision to buy a product or use your services.
The conversion rate doesn’t just show how good of a job you did with designing your emails. It demonstrates how successful your overall email campaign is. The rate shows what people do when they receive your email. Besides opening it, reading the content, and clicking links, they follow the call to action.
Coupled with email open rate, delivery rate, and click through rate, the conversion rate can tell you which part of your email marketing campaign needs improvement.
For example, if your click through rate is satisfactory but the conversion rate is low.