Mistrust of technology and business rules
Recently, I was discussing with a person the personalization of their sales channels (website, app, and offline). 50% of clients […]
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Personalization for grocery stores
Grocery stores have their own specifics. Usually, recommendation algorithms work like this: “Vasya has already bought an iPhone 4S, there
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Personalization is not about manipulating people
— I don’t like it when I’m being spied on. — So you want to say that you don’t like
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iBeacon in Commerce: The Future Is Around the Corner
Themed promotions (similar to BTL promotions – translator’s note). Retailers and advertising partners can send customized messages about promotions, notify
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Abandoned Carts: A Headache for Online Retailers or a Huge Opportunity?
Abandoned carts — when shoppers add items to their online shopping carts but then leave without completing their purchases —
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Marketers’ Opinion: How Will Email Marketing Evolve in the Next Five Years?
What is relevant for e-commerce and content projects? Direct mail marketing is most relevant for the e-commerce and content projects
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Adobe and Econsultancy Conduct a Study on Personalization of the Financial Sector
Customer experience has become a key priority for many organizations in the last few years. Adobe, in collaboration with business
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Shopkeeper on note: personalization, personification, customization
About the terms on the shore Let’s start with definitions. Personalization is when the site adapts to the buyer. For
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The General Problem of Adaptability and Personalization in Russia
What’s the problem? It’s that in the West, adaptability and personalization are already something like a web standard. If anyone
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How to properly load YML into REES46 and what will happen for this?
In order for the mailings to work, we need an up-to-date database of your products JS SDK is a great