In a world of prosperity, abundance, infinite choice, low production costs, easy shopping, express shipping, low barrier to entry, concierge service, 50% off, venture capital funded, leveraged by debt, and then bailouted by the taxpayer, the only thing that really matters is advertising.
Almost all companies try to enter the advertising model sooner or later. Influence on our minds is everything in the world of prosperity – there is no greater added value that can be generated.
Importantly, this state of affairs will deepen. The more goods can be moved in the system by influencing people’s preferences, the more important advertising becomes in our economy (and politics).
The 21st century is a good time to work in this industry. The modern Mad Men – though perhaps not as glamorous as they once were – have a front-row seat to telegram marketing the spectacle of today’s economy and a privileged, dual position: observer and creator. Cheers, marketers!
Contents:
- Advertise on Paypal
- Fortnite makes ROI
- Meta will protect brands from “haters”
- Freelancing is becoming more and more popular
- Heinz under fire again
- You play (PlayStation), you have
- China has its own Instagram
- Snap introduces new formats
- Clogs for pets
- How to dress for Halloween?
- Shorts
- Weekly Tool
Advertise on Paypal
PayPal is entering the advertising industry. The company has officially launched its PayPal Ads platform in the US.
The payments giant, which serves more than 400 million customers, plans to use aggregated shopping data to precisely target campaigns. The ads will run on the PayPal app and two other apps owned by the brand: Venmo (which supports mobile payments) and Honey (a coupon search engine). Next year, the company will expand the offer to include campaigns on the websites of its partner merchants.
“ The amount of transaction data we have is incredible. We have far more than any single retailer ,” Mark Grether, general manager of PayPal Ads, who previously ran advertising at Uber and Amazon, told AdWeek.
Initially, PayPal’s network will only support display ads. Within a year, it plans to offer video as well.
Fortnite makes ROI
Advertising in Fortnite has power.
Minutocorp, a developer from Ecuador, found out about this. In cooperation with the agency BBDO Ecuador, the company created a digital version of its latest investment, which it set in the world’s most popular battle royale game – and one of the most popular metaverses today.
The “original” Grand View, a 700-apartment complex near Guayaquil, sees about 100 visitors a month. Meanwhile, on Fortnite, the development has attracted more than 4 million visitors. That’s 23 percent of Ecuador’s population.
Of course, most of them treated the project as a curiosity. However, this is of little importance in the context of the fact that within a few weeks of the release of the digital version of the complex, Minutocorp’s ROI from cooperation with Fortnite amounted to 3.4 thousand percent.
Meta will protect brands from “haters”
No more snarky comments under Facebook and Instagram campaigns.
Meta is working on a tool that will allow companies to disable ad commenting on both platforms. Customers will also be able to specify we devoted everything which Facebook profiles their content will be displayed on. Previously, this feature was only available on Instagram.
The new solution was made available to a small group of advertisers for testing purposes.
Additionally, the giant wants to give companies more control over where their ads are displayed by better integrating its tools with external platforms.
Freelancing is becoming more and more popular
The number of freelancers on LinkedIn is growing – and so are the number of requests for services.
In 2021, the service launched its Services Marketplace platform for freelancers. More than 10 million freelancers have already registered there.
The number of people interested is growing rapidly. According to the latest information provided by LinkedIn, the year-on-year increase was 48 percent. The number of requests for services is growing even faster. This year, there were 65 percent more of them than last year.
Still, freelancers – at least those registered on the Services Marketplace – make up just 1% of all users of the service, which has already exceeded one billion.
Despite this, the growth in interest in freelancing is clear – both among service providers and businesses.
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Heinz under fire again
Heinz’s black streak continues.
After with the “shortened” family of a black bride, the brand has come under fire for another ad, again with accusations of racism.
The campaign, titled “Smiles,” promoting a line of tomato sauces, features three separate creations. Each of the “scenes” features a person with a fast betting data food item in their hand and a generous layer of ketchup smeared on their gaping mouth. The whole thing looks pretty spooky and is an obvious reference to the recent release of the “Joker” sequel — and at the same time fits into the Halloween context.
The problem here, however, is not the horror, but the fact that of the three models in the campaign, one is black (and two are white). More inquisitive critics of Heinz have found here analogies to the motifs of 19th-century minstrel shows, in which white actors parodied black people, among other things by exaggerating their anatomical features, such as lips.