Customer experience has become a key priority for many organizations in the last few years. Adobe, in collaboration with business information portal Econsultancy, conducted a survey among representatives of financial services marketing departments in Europe and the United States.
According to the study
33% of respondents in the financial services industry said that customer experience is their top priority in 2015. This percentage is significantly higher than the average for other industries (22%).
Of course, creating a quality customer experience means offering relevant canada phone number data and timely personalization.
The study included more than 200 companies in the financial services and insurance industries located in North America and Europe.
Only 9% of financial marketers do not use personalization
Respondents were asked: “Which of the following statements best describes your company’s ability to create personalized user experiences?”
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The importance of personalization is clearly reflected in the chart above, only 9% of marketers in the financial sector do not do it. It is also encouraging that a third (33%) use multi-channel personalization based on digital and offline data.
There are also clear differences
41% of respondents in America said that they use multi-channel personalization, and only 4% do not deal with personalization issues (in Europe, we recall, 12% answered this way).
34% of respondents from Europe noted that they see obstacles from government and industry on the path to personalization
While in America, a larger percentage of respondents (34% versus 26% in Europe) consider the difficulty in ensuring data security and privacy a significant barrier.
Respondents were asked: “What is the biggest barrier to creating a more personalized user experience?”
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IT challenges were chosen by more than half of respondents in Europe (51%) and North 4 ways to look up dependent tax codes fastest America (55%). This speaks to the need to combine technology and data to achieve successful personalization.
The financial sector has traditionally been at the forefront of technology — they were among the first to master mobile applications, implement electronic queues and generally provide comfort to their customers.
As we can see, financial organizations pay attention to personalization and user experience 1.5 times more often than representatives of other industries. This is encouraging. Moreover, today there is no reason to doubt the prospects of the technology.
In conclusion, we would like to add that we have made personalization with data on our REES46 system free. Product recommendations, personalized mailings, search and much more — now you can safely use this on the standard tariff. You can find out more on our website, which we have also updated.