Let’s start with the context:
In a WhatsApp group I belong to, specifically on the topic of bahamas phone number data advertising on Instagram and Facebook, someone wrote the following:
This was my response and the strategy I suggested:
More information is needed to give you a helpful answer, for example:
What is the objective of your campaign? Based on what you’re looking for for your brand or business.
Looking for brand awareness to start spreading the word about your brand?
Are you looking to warm up an audience, one that’s starting to interact with your content, and then launch a new ad campaign, perhaps with a different objective, for that audience that has had some interaction?
Or are you looking to generate leads, and your message or communication piece included a call to action to request more information?
If you look closely, understanding what the ad communicates allows you to understand the context of the communication and, from there, deduce the objective of the campaign.
Now then…
Let’s assume it’s an ad with a sales message, where you’re reaching an audience that doesn’t know you and with a brand that perhaps has low positioning.
Here are some metrics to evaluate:
You have (62+16+11 = 89 valuable audience actions), divided by the reach, which was 6,910, how many were reached, gives you an engagement of 1.28%, which for fm nirmala sitharaman tells psbs amid us bank crisis an audience that does NOT know you, is not a bad number (Not spectacular either, but it passes the test).
However, it’s always good to compare these numbers with your averages, because although the % engagement varies depending on the type of campaign objective, audience, product, industry, etc., it’s very good to have a history of your own KPIs.
So, for this indicator, and ASSUMPTING IT is a cold audience and an ad with a sales message and engagement campaign objective, then this indicator is GREEN.
But if what you’re looking for is to generate leads— that is, people who ask you about what you sell—and the campaign hasn’t generated enough leads based on your historical data, or perhaps the cost per lead is higher than your historical data, then your campaign IS NOT GOING WELL…
IF the goal is to generate sales in your ecommerce , and this campaign has NOT contributed to doing so, and the conversion rates based on abandoned carts, checkout, or sales lack data conversions are below your average KPIs, then it is also going wrong.
As you can see, more context is need to analyze campaign performance…
and evaluate whether it is going well, average or bad…
which will depend on your objectives and KPIs.