It’s that time of year again where Easter eggs and cute bunnies await us at every corner. But what does this have to do with digital marketing? You may not know it yet, but Easter has become one of the most profitable holidays of the year . Have we managed to get your attention?
It may seem strange and perhaps even a little bulk email marketing services ridiculous. However, but people are spending more and more during the Easter period. As an online retailer, of course, you need to find a way to take advantage of this and get a share of these purchases. When, why and, most importantly. However, how? No problem, we have prepared a short guide for you that will answer all your questions.
But what do people buy for Easter?
If you have decided to run a marketing campaign for Easter, we have prepared a plan for you, with the help of which you can achieve your goals more easily. By following these 12 steps you will undoubtedly achieve the desired results!
Step #
There are many directions your Easter marketing campaign can take, and trying to follow them all is not a good idea. It is important to choose a theme, set a thread to follow throughout the campaign, and then stick to the plan. Yes, there are so many possibilities, but remember semrush vs seozoom: seo tools comparison that Easter is a holiday that is celebrated every year, so there is nothing wrong with leaving a few ideas for next year as well.
The key to a successful campaign is to be well-organized, so spend your time and energy preparing a detailed plan of your Easter marketing activities .
Why do you need a plan? You don’t plan on sending a single email a few days before Easter, with bunnies and eggs, do you? Of course not! This is a completely wrong approach, which will certainly not bring you good results, but only a lot of wasted time and bad mood.
# 3 step: Organize a social media contest
You need to keep in mind that people buy Easter products early – few people will buy decorations, gifts and greeting cards at the last minute. That’s why it’s important to start letting customers know about your offer and products early.
As with all holiday marketing campaigns, we recommend that you carefully time your messages. Send the first message as early as possible to remind your recipients that the holiday is coming and surprise them with your offer. You could send the next message turkey data about a week before the holiday to remind recipients that it’s time to purchase products or gifts. The last message should be sent a few days before Easter to “catch” latecomers.