As I do every week, I’m taking the time to share valuable information for your business. If you’re new to the list, welcome; and if you’ve been here for a while, I hope today’s lesson is helpful.
I’m going to simplify your understanding of marketing for any kuwait email list business by understanding the 3Ms that constitute the keys to direct action marketing. These 3 elements are:
1.Market
2.Message
3.Media
If you can hit the right note with your message, in the right market , and in the right media , you’ll be on your way to mastering marketing for your business.
Remember, the first thing you need to know is who you’re trying to reach, attract, and persuade. That’s what we mean by the MARKET.
I constantly see that most marketing today is top 8 cars with advanced autonomous features focused on the product, not the customer. Furthermore, it’s broad and generic, when it should be specific, focused, and segmented.
If you change this approach, you’ll be ahead of today’s salespeople and marketers.
Regarding the MESSAGE , we’re referring to all of your communications. Most people are attracted to information related to what interests them; ESPECIALLY information that promises solutions to problems or benefits.
I’ve said it several times: advertising is useless if you’re spreading a message to the market that doesn’t communicate, doesn’t connect; a message that doesn’t focus on the customer. You’re simply throwing advertising money away.
And regarding the MEDIUM, we refer to the vehicle we’ll use to deliver the MESSAGE. The important thing here is knowing how to choose the COMMUNICATION CHANNELS your potential customers prefer and where they spend the most time, without forgetting the context they’re in.
“Gaby, can I use multiple media to distribute the message? That is, use media like Facebook, Instagram, TikTok, YouTube, radio, magazines, TV, etc.”
Be careful! You can use as many media outlets as mobile lead possible, but you should ask yourself if you have the resources to adequately present yourself on all of them. It’s pointless to have a presence on one channel just for the sake of it, and when people ask or comment, no one answers. You have to be sure you have enough human resources and money to invest in all of them.
I hope you enjoy the lesson and see you in the next lesson .