Offering an incentive to buy several units of the same product through savings, creating value baskets or special kits.
However, it is not always
“that easy” to create successful promotions. In many cases, the offer does not achieve the desired objective and sales still do not take off even with such promotions, adding to the impact on the profitability of the business and its commercial margins due to such offers. Or worse still, the promotion does not even encourage the customer.
Next, I want to share with you some secrets on how to create oman phone number data successful promotions and what to avoid so that they are not a disaster, okay?
Most promotions are based on reduced prices or discounts, although it is also common to make offers in which the incentive is a gift, an accessory or a larger quantity of product at the same price.
Be careful! A product with a discount whose price has been previously inflated is not an offer. Inflating a price to present an artificial discount represents a very high risk of causing the customer to feel cheated. This situation would increase the risk of losing credibility and, therefore, of losing the customer.
He also considers that
on the other hand, presenting all prices as promotions does not work we worth investing in in the either. When everything is presented as an offer, the feeling of opportunity loses power and credibility. You must know when to use them and for which products.
Let’s get to it, I share with you the elements that you must consider since you have decided the objective of your promotions according to the life cycle of your products or your business itself.
1. Choose a product that has rotation.
Choosing offers on products with low rotation can be a valid strategy if the offers on these products attract visitors who may also buy other items. This strategy, called “price-hook strategy”, is widely used by database-d hypermarkets, which know that, once the customer is attracted, there is a good chance that they will make the rest of the purchase there.