1. Value in Social Media
Why do you follow certain social media accounts? Probably because they offer you something of value: entertainment, training, information, or something interesting. The same goes for your potential followers. If your posts don’t provide them with something valuable, you won’t have their attention.
The value of your
Content should be perceived from your audience’s perspective, not yours. Sometimes, as brands, we think we’re offering something wonderful, but that value isn’t always apparent to our followers. The key is to know your audience deeply and understand what they’re truly interested in.
To create valuable content, you need to know your australia phone number data audience’s interests and needs. This can include
Entertainment: Funny videos, memes related to your industry, behind-the-scenes stories.
Training: Tutorials, webinars, step-by-step guides.
Information: Industry news, trend reports, opinion pieces.
Example: If you own a health food store, instead of just posting photos of your products, you could share easy recipes to make with those ingredients. Not only does this showcase your product, but it also offers practical value to your followers.
Example: If you run a pet supply store, you can create funny videos of animals using your products (entertainment), guides on pet care (training), and news about new pet product trends (information).
2. Know Your Buyer Persona
Knowing your market segment is key to creating engaging content. Who are the people you want to reach? What are they interested in? This detailed profile of your audience is known as a buyer persona.
A buyer persona is a semi-fictional representation of your ideal customer multilingual foreign trade website promotion based on market research and real data about your existing customers. Consider their demographics, behaviors, motivations, and goals. The more detailed your buyer persona is, the more effective your content will be.
Developing a buyer persona involves gathering information from a variety of sources, such as surveys, interviews, and data analysis of your current customers. Be sure to include details such as database-d age, gender, location, education level, occupation, interests, and challenges. All this information will allow you to create highly relevant and attractive content for your audience.