It is responsible for measuring the results that your company needs, as it holds the necessary knowledge to do so. It analyzes the data and guides the available channels towards the best strategies through analytical capacity, information, expertise and practical knowledge.
But what if the agency does not have all the data? it, it must be requested from the company’s database, reports from other processes and internal information provided by professionals in the sector.
Even if the agency does not have
This proprietary data, it korea email list should conduct the process by structuring the measurement through clear reports and dashboards. This way, it is possible to analyze, compare results and create graphs and alerts, highlighting the main points for control and improvement.
What to analyze to check if this is happening?
It is possible to check whether the agency is delivering measurable results through some performance metrics . What does it provide you? How does it do it? Whether the result is good or not is a subject for another analysis. The main metrics that the contractor must deliver are:
CPL (Cost per Lead): is the cost of each lead acquired by a campaign
CPA (Cost per Action): also called cost per acquisition. It is basically the average amount spent per sale or transaction;
CAC (Customer Acquisition Cost): is the cost of each customer and is used by the contracting company to afb directory measure how much it is spending to acquire each one;
LTV (Life time Value): is the value that each lead returns over time. It is an important metric for evaluating the viable what is crm integrated with whatsApp? value of acquiring each customer (CAC);
Average ticket: is a performance indicator that shows the average sales value for a period;
ROAS (Return on advertising spend): this is a metric that should be worked on in your sponsored advertising campaigns;