And although these take a lot of effort to do, they’re not always the key to winning over webmasters. Here are some mistakes you’re probably making right now: Address This seems like a very basic thing to consider, but many link builders fail to see the importance of using an email address that is trustworthy. It’s crucial to note that when you’re reaching out to webmasters, you’re representing a brand – be it a blog, an organization, a business, or even yourself. This is why you have to present yourself in the best way possible. One way to do this is by having a professional email address for your outreach campaign.
Don’t forget to switch out of the email address
from the [email protected] email address you’re using on gaming apps! The best practice for doing email outreach campaigns for your brand is by using an official company email address. Alternatively, you can use a simple one that mentions your name if it’s not available for you. Just make sure that it’s accurate or else you’ll end up looking like a fraud. Here’s an email one of my team members at SEO Hacker got from someone who wanted to guest post for this blog: Link Building Email Mistakes You Might Be Sending To Webmasters – You’re Not Using a Professional Email Address The email address is named “Muhammad S.
” yet the person introduced his/herself as
“Marina”. Wait, what?! I scratched my eyes to try and clear it up but, yes that’s a Muhammad that turned into a Marina. This is a small detail that largely impacts how webmasters see you and your credibility. Make sure that you have the appropriate and accurate name on your email so that you’re more likely to build solid partnerships with webmasters in return. You’re Not Disclosing Your Affiliations When you tap webmasters for the first time for a link building opportunity, it’s expected that you introduce yourself properly, and doing so shouldn’t be limited to stating your name.
You have to let the webmasters know who
you are, what you do, where you work, and which organization/s you’re affiliated with. It can also help if you can share a bit of your experience in your industry and what you were able to accomplish. This might sound like a guide on writing a cover letter for a job application, but an email outreach campaign is actually quite similar to it in nature. First, you have to let them know about you and then make them understand why they should work with you. This, again, adds a level of credibility to your email. Here’s an email I received a few months back as an example: Link Building Email Mistakes You Might Be Sending To Webmasters – You’re Not Disclosing Your Affiliations In the email above, he introduced himself, where he works, and what his role is in the company.
He also gave a bit of background on the business
which is pretty impressive, I might benin phone number library add. An email like this one is a good example of how to sell yourself and your brand. The link to their website, LinkedIn profile, and personalized email signature are all great addition. These are all ways for webmasters to know that you’re legit. For instance, if you’re someone who wants to guest post for a marketing-related blog, you have to lay down the information that would tell that you’re an expert in your industry. Otherwise, why would a webmaster let a stranger write something their loyal followers will read? You’re Not Addressing Webmasters by their First Name This is what I find to be one of the most common link building email mistakes people make when reaching out to webmasters.
I’ve been called “Hey”, “Dear”, and “Dude”
way more than when I’m called by my first name. Considering I get a ton of link requests and content contribution requests daily, it gets a bit tiring to be the receiving end of these inconsiderate email blasts Here’s another odd way someone addressed me in an email: Link Building Email Mistakes You Might Be Sending To Webmasters – You’re Not Addressing Webmasters by their First Name What can I say? Yep, I’m definitely not giving this bloke a link. Addressing webmasters by their first name is a small gesture that shows that you did your assignment. That you researched the website and the people who run it.
This isn’t even a hard task to manage
if you’re reaching out to how to calculate this metric? my blog. You can easily spot my name at the left-side corner of the blog page. When you don’t take the time to research thoroughly, it can also imply that you don’t fully understand the website and the content it needs to improve. This also means that you won’t be able to really add value to it which negates the point of forming a good partnership. You’re Not Using a Creative Subject Line When it comes to link outreach, you’d want to go for websites with good traffic and readership. Obviously, you won’t be the only one gunning for a backlink from these websites.
There would be hundreds, if not
thousands, of people reaching out for china data the same purpose. This makes the task of link outreach extremely competitive. When webmasters get dozens of outreach emails on a daily basis, there’s a huge likelihood that they won’t be able to read every single one of them. So, what do you need to do about this? The only option you have is to stand out. noticed and clicked. Webmasters are busy people so you have to be able to get your point across with just a few words.