To buy or not to buy:. If the product is interesting, he or she will proceed with payment or contact and leave the page. If he or she does not like the product, he or she will leave the page and go to another. In both cases, there is no engagement with the brand, only the performance of an action.
Native ads focus on your digital content strategy, which should include a sales funnel and a nurturing flow. This allows you to go beyond advertising a product and offer added value through the relationship with your company. By reading your blog articles, subscribing to newsletters, downloading ebooks and other rich materials, customers engage with your company.
This gives you the opportunity to gradually gain trust and authority
Which culminates in a iran email list closer and more solid relationship. In other words, you win more than just a buyer, you win a client.
High acceptance rate
Bounce rate is one of the main metrics for evaluating the success of a digital strategy. Unlike other indicators, which only serve to feed “vanity”, it shows whether you are achieving adequate engagement for your content. But what does it measure?
It checks the proportion of users
Who visit only one of the pages on your website without accessing others or interacting with any content. This is the typical behavior of people who access content through traditional paid ads. As we explained, they generate a dualistic thinking of all or nothing, buy or don’t buy. Consequently, rejection is the employee may recognize the dismissal as illegal greater when the decision is negative.
In turn, with native ads, people visit your website because they are interested in the topic or to continue aero leads their journey through the sales funnel after identifying a pain point, right? Therefore, they are much more likely to engage and interact as they see that there is more relevant information there.