This is the case of Dove with its Real Beauty campaign, which highlights the beauty of women, its target audience. In this way, the brand is able to generate a connection with the audience, increase recognition and be associated with positive feelings.
Want another example to help you better understand the idea of branded content? Red Bull creates branded content campaigns that showcase the brand’s energetic, laid-back and adventurous profile. Proof of this are the videos they produce that show big motorcycle jumps or airplane races.
As you can see, branded content is different
From other traditional iran email list strategies. One of the main reasons for this is that its objective is not direct sales. It is about reinforcing the brand’s positioning , recognition, increasing value and creating a connection with the public.
Many people may associate branded content with content marketing. This is because both strategies promote content about the brand.
However, the second option does this with the intention of guiding the audience through the sales funnel. Thus, in the end, they must make the purchase decision . To understand better, check out an example of a campaign below!
Branded Content vs Content Marketing
Think again about the aforementioned example of the Real Beleza campaign, produced by Dove. It was branded content because it reinforced the ideals defended by the brand without saying anything about Dove products.
This happened by showing
The difference in aero leads women’s perception of their own physical appearance. Even though it was not a direct objective, reinforcing Dove’s positioning contributed to the increase in the brand’s sales.
Meanwhile, the content boosting sales and customer engagement with chatgpts marketing strategy was also established in the Real Beleza campaign, but with its own particularities. For example, Dove published content on Instagram that emphasized the ideals it defended in the campaign video.