Nowadays, politicians have a team of mentors who teach them how to behave in public, what they say, and how to dress. And they all have one goal: to provide the ideal image to citizens and even potential voters.
After all, politics is about selling. In this case, it’s about selling the image, the ideal, or the value your audience identifies with. It’s a political party’s product/service, and it aims to win the vote—that’s the ultimate goal.
Clear examples of political marketing have been seen today, but before discussing them, it is important to understand how they were carri out through strategies and analysis:
Political strategy or EPO : This is a strategic design to follow: which population groups to deal with, what objectives should be achieved, etc.
Communication strategy or CS : Political enhance your decision making with data literacy discourse created to achieve a stated objective. This is the message we want to spread and presents a broad range of ideas, values, and principles.
Advertising strategy or UPE : This is where political marketing comes in. It involves creating an image based on the ideas we want to convey, attracting voters, and standing out from other candidates.
Analysis of the electorate
Similarly, before launching a product or service, market research and member analysis should be conducte before launching an electoral campaign or defining a political strategy.
What are their concerns? What do different social groups need? This information can be gather using a variety of methods, including surveys and polls, or by surveying people’s opinions and responses on social media and social networks.
Brand image
A politician is the representative of a brand that sells a job data specific image. For example, some candidates are identified by citizens as representatives of equality, justice, or the economy. Others may be seen as ideals of progress or, conversely, as ideals of respect for tradition.
This brand image is creat through the personal presence, discourse, and attitudes of candidates and other party members. Branding serves several purposes. On the one hand, it ensures that the expectations of its loyal voters are met.