Email marketing is a user communication tool that allows us to send messages to their email address, tailoring the content to different recipients to achieve a variety of marketing objectives.
Although email marketing is traditionally guatemala phone number data thought of as a conversion-oriented channel, in reality this tool can serve many functions and adapt to a multitude of situations.
These are just a few examples:
- Acquisition emails, to attract new customers to our brand (similar to “cold calling” strategies).
- Newsletters to keep users connected to the brand and inform them of new developments (policy changes, product launches, etc.).
- Administrative emails, for example, to send the user downloadable content or thank them for subscribing.
- Loyalty emails, in which we seek to generate repeat purchases.
- Email marketing in figures
We can talk about the benefits and wonders of email marketing, but advertisers and marketing directors want to hear metrics and figures. It’s interesting to see the of the ADigital Research report on the use and perception of email marketing in 2015.
Accessing the internet has become a daily keep your email list clean activity; 100% of respondents say they go online daily, due to the high penetration of mobile devices.
Men aged 35 to 44 are slightly more active, but there are hardly any differences by gender or age. Eighty percent of users check their email and social media several times a day.
Next are multimedia content consumption, instant messaging services, and news media consumption.
Gmail, with 74%, is the email service provider preferr by users, but Hotmail is the most used for subscribing to email marketing content. Internet users have a generally positive perception of email marketing.
The downside would be the large number of emails receiv. Consumers set the optimal frequency for receiving emails at once a week, and it can be as high as three depending on the case.
The email should be direct, simple, and straightforward, with a taiwan lead short and clear subject line, and the inclusion of the terms “offer” and “promotion” can encourage opening.
Content about travel, hotel, and tourism offers is the most popular way to subscribe to newsletters.
You may be interest in learning about