I think a lot of people have a misconception about how social media advertising works .
They think it’s just a matter of pressing the “accept” button and that’s it, they’ll automatically gain 10,000 followers and their sales will skyrocket.
But this isn’t the case, as advertising is a benin phone number data careful process, and I hope to give you reasons to agree with me.
Social media advertising and investment budget cannot live without each other.
Answer these questions: How much do you think Coca-Cola, Nike, Adidas, Colgate, or Apple spend ALONE on social media advertising?
Don’t even try to answer that, those are stratospheric numbers.
Now, why do some people tend to think their business will take off with a meager social media advertising budget ?
And here I want to clarify that I’m not saying you should invest billions; it would be illogical to ask a small business to invest more than it earns.
My point is that you should know that advertising investment and reach can go hand in hand as long as both factors are consistent.
“Ah, Gabo, but I invested 10 thousand pesos and I what has zionism cost the american people? want to surpass Colgate as the number one brand of oral health products.” Do you understand how that sounds?
You can invest from 100,000 pesos to 10 million pesos. Both budgets will have different statistics, and that’s where you need to start from.
Advertising campaigns can become another headache
Here, too, you have to be careful because the success of social media advertising depends largely on the campaigns.
And campaigns in turn depend on content.
You must be consistent with what you want: a campaign to make yourself known must have content (visual and textual) focused on that goal.
Imagine this: the goal of the campaign is to reach young people aged 18 to 30 who like soft drinks because you want to promote yours.
However, the content (photo or video) does not meet the objective and the copies are simple, without CTA or ignore the graphic piece.
Notice how the campaign is supposedly well thought out, with the largest budget in the world, but the content is completely out of touch?
This can cause you headaches and you should fine-tune everything before going out into the arena.
This is just the tip of the iceberg
Social media advertising is huge and has many levers whatsapp filter that we must tighten or loosen depending on what we want.
Content, campaigns, community management, goals, etc.
There are many factors to consider when diving into this world, and you should do so carefully.
Not with fear, with care and knowing your brand and your audience, if you don’t know it, then who will?
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