Are digital marketing and digital sales the same thing?
“Gabo, you are the expert, what is the minimum investment we need in advertising through social networks or Google? ”
If I had a dollar for every time I’ve heard this question, I’d be a millionaire!
And if I had another dollar for the answer, I’d be a multimillionaire: IT DEPENDS . I’ll explain why later.
Now, let’s assume you have the millions you azerbaijan phone number data want for advertising. How are your sales and marketing skills? Are and digital sales the same thing?
Short answer: NO
Digital marketing and digital sales share the word “digital,” but otherwise, they are different concepts.
I’ll quickly explain each one to you.
MD: Digital marketing focuses on promoting products or services through digital channels: websites, social media, etc.
VD: While sales focus, as the concept suggests, on the process of selling a product or service through digital channels.
That is, digital marketing is a process that helps generate digital sales . It comes before anything else.
That is, digital marketing is all the architecture, ironwork, and infrastructure of a building, and sales are the tenants.
Infrastructure is important to keep boston public library leads once again the house standing, but the tenants keep that house alive. Without the tenant, there’s just an empty shell.
Now do you understand me? I’ll repeat: Digital marketing and digital sales are not the same thing.
One provides the foundation for the other to be there.
Let’s go back to the headache of so many entrepreneurs and the needle that punctures their balloon.
I was asking you about your sales and negotiation skills because, okay, you have all the money in the world to use for your advertising.
What if the prospect is just one message away from buying from you? What will happen? Will they buy from you or leave?
Sometimes you think you want but what you really need to know is the art of selling.
In my opinion, it’s no use knowing about marketing, digital advertising, communications, branding , and all that, if you have no idea how to sell.
Now, let’s talk about the budget and the blessed “it depends.”
A simple example
Let’s say you want to lose weight; the first thing we need to define is how many kilos you want to lose and how long it will take.
It’s not the same if we want to lose 5 kilos in 3 months as it is if we want to lose 15 kilos in 3 months. The exercise routine, diet, etc., vary depending on the goal you’re seeking.
The same goes for the advertising budget for your marketing campaigns ; how much you need will depend on the goal you want to achieve.
The investment you’ll need to achieve a 30% sales growth in three lack data months is not the same as doubling your sales in the same period.
The effort we must make, NOT only in promotion, but in other actions, will most likely have to be greater.
Are you getting the picture now?
Gabo, I’m interested in knowing more.
I write articles for you monthly, and every Sunday I also have a message for entrepreneurs like you on my broadcast channels.
If you want to read more of my content, visit the blog section of my website and also that of my team at the agency I run,
We write about content, advertising, performance, and other aspects of the digital universe.