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Email Marketing Terminology Explained: Easy Guide in Plain English

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a fundamental ingredient in the recipe of any effective inbound marketing strategy. Even so, it can be a harrowing undertaking if you are a novice, or not adequately equipped to handle whatever jargon is thrown at you. Even for veteran email marketers, continuous learning is indispensable to keeping up with the ever-changing terms and laws that significantly affect how the job is done. The problem is, delving into the world of email marketing can be as intimidating and disheartening as trying to learn a new language. I mean, the deeper you explore, the thicker it becomes, diminishing your chances of coming out of the quagmire that is competition victorious.

Acceptable spam report rate

The rate at which privacy policy: protect your data online
your email sending server can be reported as spam by recipients without negatively impacting your sender reputation. A rate beyond 0.1 percent or 1 report for every 1000 emails will receive a warning and could eventually harm your reputation.

The proportion of emails accepted by the recipient’s email service provider. An email being accepted by the receiver’s server does not automatically infer that it will reach the intended recipient’s inbox

The proportion at which emails fail to be deliver to intended recipients.  Bounce rate is categorize into two classes; hard and soft bounce. These two will be explain later in this glossary. A bounce rate below 5 percent is acceptable.

CAN-SPAM

These initials denote lack data “Controlling the Assault of Non- Solicited Pornography and Marketing Act of 2003”. It is an act of law that regulates commercial emails by establishing requirements and standards for commercial messages. The act gives recipients the right and autonomy to opt out of your emails. And also lays out the penalties for disregarding it.

The percentage of emails that become open/view after getting a click. It is calculate by dividing the number of open emails by the total number of click emails. If 700 subscribers who click the email open and view it. Clicks per open will be calculate as 700 divide by 800 then multiplying by 100. This implies that 86 percent of the clicked emails were open.

 

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