This is a document that describes: CA. For whom the product is created. Functionality. What capabilities will it have? Competitive advantage. How the new solution will differ from existing products. Finance Project roadmap.
Stages of product creation
Launch to the market. If the product is being developed internally, such a strategy must be defended before the management or investment committee. If the nepal phone number library product is for an external client, the presentation is made for them. After the product strategy has been agreed upon, funding must be allocated for development. 3. Product development At the third stage, the product manager is directly involved in product development.
To do this, he assembles a team and organizes its work
The team may include analysts, programmers, designers, testers, and other experts. In some cases, a project manager is involved in the development . This is a specialist who coordinates the team and brings the work to the final within the specified time make him feel special frame and with the required budget. Product development can be carried out linearly: using the Waterfall method . In this case, all stages and deadlines are defined in advance and it is quite difficult to make changes to the plan.
Another approach is flexible planning using
Agile method This includes, for example, Scrum and Kanban . These methods allow for prompt change management, and they work better in situations of uncertainty. Development can proceed according to a strict schedule, or according to the flexible Agile methodology 4. Launching into sales At the next stage, the product manager organizes the public launch and sales of the new product. To do this, he deals with the following issues Advertising.
Together with marketers, plans an advertising campaign
Selects promotion channels and creative formats. Sales. Works tg data with sales managers and partnership development specialists, consults and trains them, sets plans. Feedback. Studies the first customer reviews and, if necessary, sends the product back for revision. 5. Product development and support The fifth stage can last forever, because the product manager is constantly working on improving the product and its development, namely: Evaluates financial indicators.