Senior or Chief Product Manager is a specialist who builds a long-term strategy for the development of a product line and manages a team of product managers. What industries do product managers work in? from construction to IT. But in product management, a product is most often understood as a digital solution or a mix at the junction of digital and physical.
This could be, for example, an app
For ordering groceries at home or an aggregator for searching namibia phone number library for plane tickets. According to a study by ProductSence and Yandex Praktikum, in the IT sphere, product managers most often work in fintech and banks. This is what 26% of respondents answered in the survey. In second and third place in the rating are training services and online stores, including food delivery ones.
In the IT sphere product managers most
Often work in fintech and banks (data in %) Product Manager Tasks Every product has a life cycle – a set of stages from the development of an idea to its exit from the market. All tasks of a product manager can be correlated with different stages of the life cycle. 1. Market research and idea development At the first stage, the product manager researches the market and potential customers, namely: Analyzes competitors.
Evaluates which solutions have already been
created and which niches are still free. Studies trends. Gets acquainted with news and innovations in the industry in which he works. Finds out the needs of what is it and how to implement it? the audience. Including conducting marketing research: surveys, interviews, focus groups. Based on the analysis, the manager comes up with a number of hypotheses about what kind of product the market needs: what problems the target audience has and how they can be solved.
If there are many hypotheses, the team conducts additional
Research and selects one or two best ideas that will be put into tg data operation. The most effective way to confirm or disprove a hypothesis is to create a minimum viable product (MVP). Such a product has a minimum of functions, but still solves the client’s main problem. If you offer it to users, you can confirm or disprove the existence of demand. 2. Creating a product strategy In the second stage, the manager creates a product strategy.