Contact segmentation emerges from the importance of driving more effective and personalized marketing strategies. The ability to reach specific audiences. Becomes an art that not only improves. The relevance. Of your messages but also. Maximizes your return on investment .
Why is contact segmentation important?
Segmentation becomes the driving force of successful campaigns and how it can completely transform the dynamics of interactions: It allows you to adapt messages to each segment, addressing their concerns overseas data in a specific way. By deeply understanding your contacts’ characteristics and behaviors, you can deliver content and offers that resonate with their interests.
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Purchase cycle optimization : Facilitates the identification of key points in the customer purchase cycle, accelerating the decision-making process.
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Resource Maximization : By specifically targeting customer segments with the highest potential, you optimize your resources, avoiding unnecessary efforts.
How to Create Lists in HubSpot: Step by Step
creating lists in HubSpot, we can whatsapp database philippines achieve effective and precise segmentation in an intuitive and easy way.
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>Below, we’ll guide you step-by-step through the process of how to create lists in HubSpot , highlighting key filtering options and segmentation criteria.
Step 1: Navigate to the “Lists” section
. Once we’re logged in to our HubSpot account, we’ll navigate through the main menu to “Contacts” and there we’ll select “Lists” to access the list creation and management area.
Step 2: Create a new list.
Once we’re in “Lists,” we’ll click the orange “Create list” button tha.
Once inside, HubSpot will give us the mass url migrations: an essential guide for businesses option to create it from three objects: contacts, companies, and deals.
Important : Here we will have to choose between two types of lists:
Active : Records will move in or out of the list as their properties change.
We’ll use these for actions that require a temporary update, for example, to find out which contacts have one engagement level or another based on the established lead scoring>> .
Static : A static list represents a single moment in time, so in this case we will use them when we want to know how many contacts meet those characteristics at a specific time, for example, to know how many have registered in the month of May on a form.
To learn how to create lists in HubSpot
we need to understand the filters that help us establish specific segmentation criteria. You can filter based on the properties created for different HubSpot objects: contacts, companies, tickets, etc.
When selecting more than one property to filter, we must choose between AND or OR> . When we set a property in the filter. Based on and, it is mandatory that it. Meets the criterion; however, when or. Is selected, the contacts must meet at least one of the chosen criteria.
In this example, we can see an active list where we filter as follows:
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Lead status: in progress or new And the contact creation date must be between January 1, 2023, and December 27 of the same year.
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