.Defining our buyer personas helps us better understand the concerns and needs of our customers (current and potential). This makes it much easier to offer our product or service, since we truly know how to help them and offer value. It also makes it easier to create relevant content and makes choosing the right communication channel more precise.
Buyer personas are created based on real-world data research. This information can be extracted from your database, information provided by your sales and service team, and from forms or interviews.
In our post on the importance of creating buyer personas
we compared a buyer persona to a friend, and in this case, we can reiterate this similarity. When someone close to you sets a new challenge, whether personal or professional, you’re not only interested in knowing what that challenge is, but also in why they want to achieve it, so you can help them with whatever they need. The same goes for our clients. In traditional marketing, segmentation whatsapp data based primarily on demographic and geographic aspects, and while these aspects are still relevant today, from a more contemporary perspective on marketing ( Inbound Marketing ), we’re not only interested in knowing what customers need, we also want to know why they need it.
When gathering information, we shouldn’t simply use generic questions; the key is to delve deeper into the topic, and in this area, the question “Why?” is the foundation.
HubSpot, a leading inbound marketing platform, recommends a series of steps to guide us in creating our buyer personas:
1. Who is the Buyer Persona and how to create it?
- General profile: information about your current position, work and family life.
- Demographic information: age, sex, geographic location, income.
- Identifiers: how they express themselves, what vocabulary they use, their personality, what type of channel they prefer to communicate through.
- Buyer Journey : What is the purpose whatsapp database philippines their visit to your website/blog/etc.? Learn what the Buyer Journey is .
2. What?
- Objectives: What are your main objectives?
- Aspirations: What are your aspirations?
- How can we help?: How can we help mastering ppc in 2024: trends that will impact your strategy you successfully achieve the two points above?
- Feedback: Examples of real-life feedback on their challenges and goals (this information can be obtained through active listening by sales and service departments).
- Common Complaints: Reasons why they wouldn’t buy our product or service.
Marketing message: Taking all of the above into account
how would you describe the solution your product or service offers to your buyer persona?
- Sales message: How would you sell the solution to this buyer persona.
Finally, and taking into account the. Sour previous steps, it’s important to put a face and name to your buyer persona. It’s a way to give them humanity and credibility. Remember, this is one of the basic principles underlying Inbound Marketing.
To complete your marketing strategy, read this post . If you still have questions about how to create your buyer personas or simply want to learn more, don’t hesitate to contact us ; we’d be happy to share a conversation with you.