Melissa Ruppel
Melissa Ruppel
Account Manager at fromdoppler. She loves practicing Yoga and is a big fan of bike rides.
Wrote 12 posts
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How to recover an abandoned cart in eCommerce
More than half of users abandon their shopping cart before completing a purchase. Discover the best techniques to make your eCommerce the exception and increase your sales!
You have followed the entire conversion funnel of your potential customers and you have noticed that everything is going smoothly. They have entered your site, they have taken a look at your products, they have chosen one, they have chosen the payment method, and… they have abandoned the purchase process .
What happened? There are many reasons that could trigger this unfortunate decision in your user. Continue reading this post and you will find out what the possible causes are and what strategies to apply to significantly reduce the “Abandoned Cart Syndrome” in your eCommerce . Go ahead!
Abandoned Cart: Why It Happens and How to Fix It
Do you want to know why your users decide to abandon their cart when they are about snbd host to complete that conversion that you have worked so hard to promote? Here you have the answer and all the solutions !
#1 Breaking news
Many times the initial price of the product does not include taxes, shipp make him feel special ing costs, management costs, commissions for payment methods, etc. It may also happen that shipping times are not clarified or the cost for distribution is not specified.
Your customer wants transparency from the very first moment , so don’t betray them! If you want a user to buy from you again and recommend you, they must be able to trust you.
Publish all the necessary information from the beginning, and prioritize long-term links !
#2 Strong competitors
The possibilities offered by the online world have made it so that nowadays there are many more offers available to a user and it is very easy to jump from one to another. So, watch out for the competition !
The best way to get a user to choose you is through a successful loyalty strategy . If you can do this, even with a slightly higher price, you can always be the chosen one!
#3 Bad user experience
Crashed websites, long waiting times, slow websites, endless steps in the purchasing process, too much complexity on the page or the requirement for extensive personal information are reasons that often scare away customers from eCommerce stores .
Keep in mind that a user has much more time demands in an Online Store than in an Offline one. Make the user experience easier !
#4 Lack of assistance
Users often have questions when making a purchase . “What happens if they send me the order and I’m not there?”, “I can’t find the payment method I’m looking for”, “I want to use my discount coupon and I don’t know how to do it”.
Not only should you provide as much information as possible to your customers so they can find it easily, but you should also make a variety of channels available to assist them as quickly as possible.
Remember once again that the times of the online world are truly demanding .
#5 The customer is not really ready to buy
Users often continue the Conversion Funnel to the end, even though they know from the start that they are not going to buy the product .
This may occur because they want to keep it in the cart to have it in mind later , because they want to know the payment options and only access it this way, because they want to know if the item is really in stock, and other reasons that indicate that the user is not interested in making the purchase at that moment.
Always make sure to provide accurate and up-to-date information from the beginning of the experience so that the user does not have to go to the end of the Funnel looking for information. If the case is that you just want to keep it in the cart because it is not yet completely decided, put your Email Marketing strategy into practice ! Create a free account with no sending limit on Doppler and apply the advice we provide below.