At first glance, thought leadership seems like a purely top-of-the-funnel tactic. But when executed correctly, it can impact business outcomes across the entire buyer journey. It can:
Build mindshare. Look into the evidence that 95% of your potential buyers are not in the market at any given time. Thought leadership allows your brand to stay in their thoughts until they are ready to investigate.
Build your credibility
Brand awareness is a good first step. Making sure people new zealand telegram data associate your brand with smart, fresh, and useful ideas is the next step along the way.
Establish reciprocity. Offering value is a key way to build relationships with potential buyers. Great thought leadership is a gift that can inspire people to give back.
Keep competitors at bay. If your brand doesn’t offer great thought leadership, it will be threatened by a brand that does. Thought leadership allows your current customers to protect themselves from the offerings of competitors.
How to develop a thought leadership strategy?
Here’s a quick rundown of how to approach these are two of the most well-known extensions planning, designing, creating, and promoting thought leadership. Understand your audience. Conduct market research to understand your audience’s needs, challenges, and interests.
Use keyword research, social burkina faso leads listening, feedback from your customer service and sales departments, and direct customer feedback to inform your personas.
With this list of benefits, it’s not hard to see why B2B companies prioritize thought leadership. But it takes a strategic effort to achieve the goal of high-quality content that delivers these results.