Remember that before Cyber Monday comes Black Friday and many stores may keep the same prices. To find out if you are really saving money and how much the real percentage of savings is, we suggest you do a market study before these two commercial days arrive.
If, for example, you want to buy a special edition specific database by industry watch, monitor its prices from the beginning of November. As soon as Cyber Monday arrives, compare prices and determine if it is a good opportunity to buy it.
Buy from trusted sites
Cyber Monday moves millions of dollars in the US and other countries around the world, something that cybercriminals know all too well. Many create illegal pages in order to scam. Be careful of that!
The best thing you can do is buy from reputable sites like Amazon, eBay, Walmart and any other that have a reputation in your country. If you want clothes, you can go directly to the websites of Adidas, Nike and H&M.
Compare offers
The key to successful Cyber Monday shopping is patience. Don’t buy on the first try, thinking it’s a once-in-a-lifetime opportunity.
Be an avid comparator of offers. Look for at least three options and choose the one that is most favorable in terms of prices and incentives (free shipping, promotional coupon for future purchases, etc.).
How much money is moved on Cyber Monday? Some historical figures
UK-based marketing firm SaleCycle has sms/text reminder templates compiled historical data on Cyber Monday sales volumes in dollars. Here are some of the stats:
Do you have an e-commerce site? Tips for selling during Cyber Monday
We’ve already given some tips for consumers and now it’s the turn of retailers. Follow these tips to see a significant increase in sales during Cyber Monday this year:
- Optimize your e-commerce: days or weeks before Cyber Monday arrives, try to optimize your website so that it doesn’t crash with the high user traffic. Make it easy to navigate from mobile devices.
- Run promotions on your networks: use all your sales channels to promote the discounts you will apply on Cyber Monday.
- Offer free shipping: Think about how customers want to save money, so attract their interest with free shipping/delivery service.
- Offer attractive discounts: Don’t fall for misleading offers to try to impress your audience. Be honest, transparent and offer substantial and real discounts. Of course, measure your cost structure well so you don’t lose money.
- Pay for advertising: don’t settle for organic reach on social media, invest in advertising so you can reach more people. Not just on Meta platforms, design campaigns for Google Ads and YouTube if necessary.
In conclusion, Cyber Monday is a win-win day data on for consumers and online stores. It even serves to promote e-commerce and attract new users who until now have refused to buy products via this means, instead opting for the traditional shopping experience.
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