We are slowly reaching the peak of social media popularity and marketing efficiency. This is where the lion’s share of advertising budgets go, and the saturation of the potential Facebook, Instagram, etc. user population is complete. Everyone who can or wants to be on social media is already there.
The second harbinger of the social apogee is, in my opinion, the drastic decline in Facebook’s popularity among teenagers. According to the Pew Research Center, the percentage of teenage users of the service has fallen from 71% in 2014 to 33% today. Young people still use Facebook because of the group and marketplace functions. The announced update of the platform seems to be heading in this direction. The second pillar of the attempt to revive the service is, of course, video.
But is that enough? For many years, the only telegram blast innovation in social media was the interest graph introduced by TikTok, which then spread to all applications.
I feel like social media is slowly reaching a wall and we will soon see the arrival of a new form of entertainment/communication between people.
Contents:
- Facebook is changing with the zetas in mind
- Disney is moving into Fortnite
- Movie Gen will turn your photo into a movie
- Billups has developed analytics for OOH
- Shopping carts have become intelligent
- Heinz ran out of space in the squad
- WWF issues a prescription for nature
- Wendy’s Discovers SpongeBob’s Secret
- Squarespace Motivates Micro-Entrepreneurs
- More work in advertising
- Shorts
- Weekly Tool
Facebook is changing with the zetas in mind
Facebook isn’t exactly the zeta’s favorite social network, but it intends to fix that.
Meta has announced a series of changes and updates to its oldest network, aimed at increasing interest from “young adults.”
The most important new features are the “Local” and “Explore” tabs.
The first will integrate the best local content from groups, events, marketplace and other sections of the site. This will allow users to find everything related to their area in one place.
In turn, “Explore” will provide users with personalized content tailored to their interests. Facebook assures that it is not about pure entertainment, but above all about inspiring and expert content.
There are many more changes. The platform is planning a number of improvements to groups, events, and dates, including a new AI feature for answering questions in groups. There will also be a full-screen mode for Reels.
The features are currently in the testing phase.
Disney is moving into Fortnite
Disney wants to bring its heroes to the Fortnite platform.
The world’s largest battle royale game, which is gradually turning into a metaverse, has long featured Disney franchises, including “skins” of characters like Iron Man, Spider-Man, and Darth Vader.
In this case, however, it’s a much larger project. The project is to combine all the characters from different Disney universes (including Pixar, Marvel, Star Wars, etc.) on one platform – with the ability to move seamlessly between the worlds of Disney and Fortnite, while maintaining their partial separateness.
Information about the cooperation between the entertainment giant and the Epic Games studio (owner of Fortnite) appeared in trends spring summer 2022 February this year, but it was only a few days ago that The Verge managed to obtain more details on this subject.
The editorial team suggests that the giant would rather use its popularity in Fortnite and expand its presence on the platform, rather than risk creating its own environment from scratch. It also notes that the possibility of using the characters will be subject to restrictions related to, among other things, age ranges.
In other words, players can forget about running around as Mickey Mouse with a grenade launcher.
Movie Gen will turn your photo into a movie
Meta has created a new model of artificial intelligence.
Movie Gen is, as the name suggests, a video content generator. The tool can conjure up a realistic movie based on simple prompts. In blind tests, the model performs “favorably” against similar generators offered by Runway, OpenAI, ElevenLabs, and Kling, among others.
The model creates recordings of up to 16 seconds in 1080p HD resolution with different aspect ratios and synchronized audio. The tool also allows you to edit existing videos, e.g. to replace or correct backgrounds, characters, props, etc.
The Finish Line Generator also creates spectacular videos based on the submitted photos, to which it can add entire scenery.
Want to show off a video from a vacation to Bora Bora that you’ve never been to? It’s easy. Upload a passport photo and enter the appropriate prompt.
But not yet. The tool is set to be made available to the general public next year at the earliest.
Billups has developed analytics for OOH
Outdoor advertising largely eludes analysis – or at least that was the case until recently.
Billups, a company providing adtech solutions for the OOH segment, has introduced a tool for measuring the attention of recipients of outdoor betting data campaigns. Billups Analytics™ Attention Dashboard handles both digital advertising (DOOH) and traditional media such as billboards.
The AI-based tool analyzes available data to estimate the likelihood of a creative capturing the viewer’s attention and sparking their interest.
The algorithm takes into account factors such as the size of the billboard or screen, the optimal viewing angle of the advertisement, the density of advertising media in the area, location, the average time spent by pedestrians and drivers in a given place, etc.
The system also analyzes the creation itself, assessing which graphic elements attract the recipients’ attention the most.
The effectiveness of DOOH ads is assessed according to additional criteria, including screen brightness and refresh rate.