The essence of this type of promotion is that the display is carry out on sites include in the Google contextual media network. What is the difference between contextual advertising and display advertising? There are two main differences between contextual advertising and display advertising – the format of the ads and their placement. Contextual ads consist only of text and are shown in search results. In turn, display advertising has many different formats and can be shown on sites that are part of the Google Display Network. Where can you find media advertising? Consumers can encounter display advertising ads on a variety of platforms – on Google Display Network sites, on the popular video hosting site YouTube, on email platforms, in mobile applications, and on social networks.
What is media advertising for?
This type of advertising is most often malaysia phone number library use to increase brand awareness, expand the number of potential customers, and remind about the business. Such ads are well combin with other types of marketing promotion. For example, with contextual advertising.
EEAT is a concept use in evaluating Google’s ranking system.
This model is an improve one. Initially, it consist of 3 factors and was call EAT accordingly. The additional E appear in December 2022, when Google add another evaluation criterion – Experience. According to the new idea, the creation of some types of content should be base on personal experience in order to inspire trust in users. After adding this factor, changes affecte SEO as well. Now let’s look at what this means in practice. Can EEAT be considere as a ranking criterion? Directly, no.
Adding another E did not change the
EAT concept use to evaluate the effectiveness of search engine ranking systems, but it did not affect the process. content by increasing their rankings. According to the EAT model, such text parameters as expertise, authority, and reliability were taken into account. Over time, it turn out that three factors were not enough to objectively assess the ranking process. Therefore, another one was add experience. Let’s figure out what is behind this concept. What experience is important to Google what functions does the community group When evaluating rankings, EEAT focuses on real-life, or first-hand, experience.
This means that Google tends to prioritize
Pages with expert content written by someone bulk lead who has personally encountered the product or service. Example: when writing a review of a smartphone, a person must actually have experience using the device; the author of the recipe must prepare the dish himself and share his own conclusions and impressions; When writing an article on a medical topic, you need to involve a person who has personally experienced the service/procedure or suffered from an illness, etc. This kind of experience is needed in texts on any topic, be it a business development strategy, repair advice, or a guide to some attractions.