Easter is upon us again and it’s time to make the most of it in terms of sales! Even though Easter isn’t really a shopping holiday, it is an extremely important sales period that you, as an online retailer, can’t miss out on . It’s time to get out those cute bunnies, cute chicks take email marketing service and colorful eggs and prepare your best Easter campaign ever! Are you ready?
We have already talked about marketing during the Easter period, so this time we decided to offer you the tricks of the best masters of online marketing , but we also did not forget to find examples of good practices that will serve as inspiration for you in case of a crisis.
Easter and online shopping – what, how and why?
Do you think Easter is not the best time for sales opportunities? Then you are very wrong – it is proven that we spend more and more during Easter, so there are really a lot of sales opportunities. This obviously means that if you decide not to prepare a special campaign for Easter, you will miss out on a good percentage of sales. In fact, research shows that the number of online purchases in April increased by 10% because of Easter, a really significant increase.
And when is Easter coming this year? Easter Monday , that is, Easter Monday, is celebrated this year on April 18th. Instead, the day before, April 17th , is Easter Sunday, but you will have to start preparing much earlier.
It is very important to present your offer to your potential customers in time to start convincing them to make a purchase. We recommend sending the first message several business account: what to write about weeks in advance, then reminding customers of your offer again a week before the holiday, but of course there is nothing wrong with sending a special message the day before the holiday to any latecomers who may still need some Easter products.
The answers to the questions of why and when you already have them, now we just need to find out the answer to the question of how. Let’s see together!
5 Tricks from the Great Marketing Masters That Will Help You Create Your Easter Marketing Campaign
#1: Try to get creative with Easter themes
Of course, all the brands in the world will be showing off lots of chicks, bunnies and eggs at Easter, but try to stand out from the rest. Think as creatively and innovatively as possible and use the Easter theme in some other way . For example, you can organize turkey data a prize game or a contest on social media, maybe offer your recipients ideas for DIY Easter products, prepare a game for your customers… Anything that includes Easter symbols and stands out at least a little from other messages will definitely bring you great results.