There has been so much talk about AI lately that most people in the industry have simply become accustomed to it and even claim that it was just a temporary hype and, as you can see, nothing came of it.
Nothing could be more wrong. The pace of development is frightening. Remember that only a few months have passed, and now almost every digital product includes some functionality based on LLM (large language model – such as GPT-4).
Google, Microsoft, OpenAI are competing in launching telegram blast new functions based on generative AI. Market giants deliver new products at the pace of startups or even faster. This is something rather unheard of.
The competition in the market is so fierce because everyone is trying to take even the smallest step in AI. Why? Because tech companies know that if they are not there early enough, they will not be there at all.
Let’s not be fooled. AI is not hype. AI is not slowing down. AI will be, and already is, the most important breakthrough of this decade. Don’t miss it.
Contents:
- ChatGPT: Rely on photos and voice, not just text
- Children’s and Family Marketing on TV
- Influencers not feeling the vibe?
- Amazon invests in AI
- We spend more time on social media
- New tools for YouTube creators
- The growing interest in women’s sports is changing the industry
- Will Apple and Google change the world of podcasts?
- Shorts
- Weekly Tool
- How to advertise on podcasts? Knowledge from the blog
ChatGPT: Rely on photos and voice, not just text
Still learning how to write good ChatGPT prompts? Soon you will be able to leave a voice message and/or add a photo. This feature will be available to commercial ChatGPT users in the next 2 weeks. It will be available to other users at a later date. Soon we will feel like Joaquin Phoenix in the movie “Her”. 🤖 Open AI 📰 The Verge
Children’s and Family Marketing on TV
How and whether to advertise products to children and families? This is a problem that manufacturers of products aimed we have been promoting websites at these target groups have been struggling with for years. Tim Höchel, CEO of We Are Family, believes that the decreasing influence of television should not stop brands from connecting with children on this channel. He also shares examples of how brands around the world are doing this. 📰 The Drum (Paywall)
Influencers not feeling the vibe?
84% of YouTube, TikTok and Instagram content creators believe they should refrain from posting climate-related content. 76% want to talk about climate issues, but over a third (38%) are concerned about greenwashing, according to research by china data Unilever. In contrast, there is other research (also by Unilever) that shows that social media and influencers largely influence consumer behavior, much more than TV, news, or information/government campaigns.