Both practices, Martech and Adtech, demonstrate new ways of reaching new customers and have shown satisfactory positive returns.
Martech
Resultados Digitais and Rock Content in 2018, almost 70% of companies already use marketing automation tools to optimize their presence in the virtual world. In addition, these companies, compar to those that did not benefit from the tools, generat 4.3 times more leads in the process of qualifying and segmenting their audience.
The conversion rate from visitors to
leads also shows a considerable difference of 57% for companies that work with marketing automation through technological tools.
Adtech
According to research conduct by NuvemShop, 21% of online sales occurr through social networks . Growth is estimat to be around 16% by the end of 2019, reaching a turnover of almost eighty billion reais.
The search for products greece email list and services through platforms and social networks has grown in recent years and the reach of companies through their ads has increas significantly. According to the survey, almost 50% of e-commerces notic an increase in the number of visits and sales made through the use of networks.
Instagram, for example, account for almost 60% of commercial transactions on social networks during the period analyz, with Facebook reaching 37%. Adtech practices greatly favor contact between products, services and consumers, since their appearance, in many cases, appears randomly on users’ timelines.
The algorithms us in the development
Platforms and in database this is especially convenient analysis allow the code to absorb customer search information synchroniz with social networks and select relevant ads, generating greater qualification of leads and an increase in the number of sales.
How to apply adb directory Martech and Adtech technologies?
The use of both strategies is well-receiv in the market, considering that in Brazil, according to a survey by Webshoppers, the number of online purchases