Process management tools, email marketing, sales funnel analysis, lead qualification, among others, profitable investments and have more concrete returns on their investments.
The professionals responsible for implementing the strategy use their knowledge in IT and Marketing to optimize the way they search for customers and study the consumer profile more assertively, both of their base customers and prospects.
Media and SEO
Adtech focuses on direct advertising of products or services offered, using third-party channels such as social networks, interactive portals, news portals, videos and even music. The platforms used provide data related to access, number of clicks, time spent on the page, as well as relevant filter information, such as geographic radius of access, average age, biological sex and, in cases of sales or subscription, direct contact with customers.
Martech can also use france email list Adtech tools in its strategy, however, the extent and quality of the data collected provide more specific insights into the strategy used and enable specialists to carry out more improved marketing actions.
Data analysis
Martech offers a more robust way of operating that analyzes how the strategy was executed, the results obtained through the implementation of its automation systems, and charts new paths based on the conclusions obtained. Adtech, in turn, uses data obtained through cookies from third-party platforms used to promote products.
Consumer history
When using Martech despite its many advantages as a Digital Marketing strategy, the data received allows the company to filter the behavior of its consumers and leads, enabling specialists to make more assertive contact according to the qualification of their leads.
However, Adtech does not provide concrete data on unconverted visitors and former consumers, which makes the work adb directory less efficient. The company treats all visitors and leads as if they were visiting for the first time. This deficiency prevents, especially in cases of qualified leads, a more specific approach that can boost the conversion rate and sales.