Business owners, of digital communication ne to be aware. Of new trends and practices to ensure their place in the sun.
The main Digital Marketing strategies currently practic are. Martech and Adtech, one being a complement to the other, although they can be execut separately. Therefore, in this article, we have brought some characteristics and. Advantages of using both and how they can help your company to. Have a greater presence in the digital environment and the. Importance of preparing even more for the changes that are coming. Stay tun!
What is Martech?
The term Martech comes from the combination of the words Marketing and Technology. Characterizing a specialty that involves knowlge in both areas. It is known by many in the communications and marketing area. Who work directly or indirectly with Digital Marketing, through differentiat strategies in the search for and loyalty of customers.
The practice of Martech canada email list involves the application of knowlge in programming, databases and logical reasoning in the practice of Digital Marketing, using the tools and automation available in the interaction between the responsible sectors or through a professional who works in both areas.
In this way, the functioning of platforms, applications and websites is bas on human behavior as a consumer and facilitates interaction between the user and the system, generating greater ease in functionality and access and increasing customer engagement with the platform.
What is Adtech?
The term Adtech comes from the combination of the words Advertising and Technology, a practice that involves the adb directory search for new customers through direct advertising. The Adtech strategy is bas on the propagation of the brand and its offers on third-party platforms, focusing on the search for clicks and accesses through ads.
Spaces are generally mailchimp on your wordpress website market on social networks, pages that provide advertising space and online search engines, such as Google, Yahoo and Bing.