One of the small challenges I have set myself this year is to launch a new e-commerce project with no relation to the world of marketing. The idea behind it is not to use my personal blog as a launching pad for new initiatives as I normally do. launch with social networksPhoto rights by Fotolia The good thing about this small challenge is that it triggers your creativity because you can’t rely on the assets you normally have.
As this is a new project we don’t take
a big risk at the beginning. By applying my theory of small steps, we collect data to estimate whether it is worth making a larger investment in the short term. Unfortunately, all the advice that is working for us in this initiative will never be applicable to all topics and fields. To start, I will summarize everything that we did not do: We do not invest in Google Adwords advertising. We do not publish guest posts on related blogs.
We did not invite our friends to
“Like” the page. The main strategy was to generate engagement with the content to create a community and subsequently generate qualified leads . Contents [ hide ] 1 Phase 1: Generate engagement through social networks 2 Phase 2: Create a community on Facebook 3 Phase 3: lead capture and generation of qualified kuwait whatsapp number data contacts Phase 1: Generate engagement through social networks In the first stage of the project we launched small tests on different social networks. We sensed that Twitter, Pinterest, Instagram or Facebook might be the most suitable. As it was clear that we were not going to be able to manage them all properly in parallel.
we ruled out Pinterest due to lack
of experience even before obtaining data. Based on our experience, it was clear to us that Instagram and Facebook should yield the best results. About 10 tweets were launched on Twitter following about 60 similar profiles without achieving as mention earlier, in the trust the slightest feedback . To get a larger sample of data, we invested one euro in Facebook Ads and one euro in Instagram Ads to get a possible response in a faster way. Despite spending very little, we
Phase Create a community
on Facebook With the first data obtained, we decided to focus all our efforts prior to launching on generating a community on Facebook using Facebook Ads. The results have been surprisingly good. With 1-2 euros a day, a community on Facebook buying house b was gradually forming. In less than a month, the page had more than 500 “Likes.” This may seem relatively little, but you have to take into account that advertising is only directed
The good thing is that at no time
have direct campaigns been carried out to get likes , but the focus has always been on promoting the posts. In this way, the “Likes” that emerge from the page arise based on the value provided and not by accident. This demonstrates the organic reach that is being achieved when Facebook Ads are not launched. In 2-3 hours, 20-40 “Likes” and 4-7 comments are quickly obtained. The post usually