Mariana Massimino
Mariana Massimino
Graphic and Web Designer at FromDoppler. He seeks to solve problems with the best judgment and optimize instances with creativity.
Wrote 3 posts
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Newsletter redesign
New Year, new Newsletter? Make the most of 2015 to renew the design of your newsletter! Don’t know how to do it or what trends are in vogue? Don’t miss this post.
Imagine you are a baby. Before you learn to walk
you need to make sure you are a crawling ace, right? In this article, that’s what we’re going to do!
First, we will review some basic and essential concepts in the construction of any Newsletter and before moving forward in the race, do you dare to subject your newsletter to this little test ? Well, go ahead!
Is your newsletter in line with your brand?
Oops, wrong newsletter? If you open your piece and think it’s from the competition , you’re in serious trouble. A brand’s image is what will allow you to be easily recognizable to customers and build long-lasting ties with them.
Do you easily identify blocks of information?
Information blocks are all those elements that form a whole . Title, subtitle, content, image and ws data links of a single piece should be read as integral parts of it. How? Our friend Gestalt has said that:
“The whole is greater than the sum of its parts”
For a design to function properly and fulfill its purpose, you will integrate network acquisition and management need to consider how the totality of elements in the piece is perceived .
Do you recognize information hierarchies?
And what do you say inside each block ? Let’s do a test.
See the image below.